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Paint and process

Why we use Sherwin-Williams exclusively, and how we use it

One paint brand, the right line for each surface, and two coats over walls we have already fixed.

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M22 Fresh Coats paints exclusively with Sherwin-Williams. We match each line to the surface: Sherwin-Williams Emerald for premium interiors and exteriors, Duration for stain resistance and thick film, Cashmere for open walls, SuperPaint for everyday work. Prep comes first on every job, and we apply two coats.

Why Sherwin-Williams exclusively?

One supplier means one set of product data sheets, one set of color references and no substitutions halfway through a job. We learn how each line levels, hides and recoats, and we choose from that range for every surface. We use the Sherwin-Williams name to tell you what goes on your walls. M22 Fresh Coats is an independent painting company. The brand does not sponsor or endorse this site, and we are not a dealer.

Which Sherwin-Williams line goes where?

WhereLineWhy we use it
Interior walls, premiumSherwin-Williams Emerald Interior; Emerald Designer EditionStrong hide and washability. Designer Edition for feature walls and formal rooms.
Interior walls, hardworking roomsDuration HomeStain-resistant film for kitchens, baths, mudrooms and kids' rooms.
Interior walls, large open areasCashmereSelf-leveling, so great rooms show fewer roller marks.
Interior walls, everydaySuperPaintDependable all-rounder when budget matters.
CeilingsEminence High Performance Ceiling PaintFlat, bright and forgiving of roller laps.
Cabinets, doors, trim, built-insEmerald Urethane Trim Enamel; ProClassicHard film that levels out brush marks.
Exterior, premiumEmerald Exterior; Duration ExteriorPeel and blister resistance and a thick film for lake-facing walls and freeze-thaw.
Exterior, dependableSuperPaint Exterior; A-100Reliable coverage at a lower price.
DecksSuperDeckA finishing system made for decks.
Siding, log and cedarWoodScapesExterior stain for house siding and trim.
Masonry, block, stuccoLoxonAlkali-resistant coating for foundations and masonry.
PrimersExtreme Bond; PrepRite ProBlock; Multi-PurposeAdhesion and stain blocking on glossy, stained or problem surfaces.
Sensitive spacesAsk usTell us about odor sensitivity before we order. We choose a low-VOC line and plan ventilation.

Colors we reach for on lake houses

These are starting points we have seen work in Northern Michigan light, where a cool morning off the bay and a warm evening can read like two different paints. Every color gets painted on your wall before you buy a gallon.

Try colors on your own photo with the Sherwin-Williams ColorSnap Visualizer (opens in a new tab)Ask us for a color consultation

Sherwin-Williams and the color names are trademarks of The Sherwin-Williams Company. Swatches are screen approximations; see the real chip in your light.

What is the prep-and-application standard?

  1. Protect

    We cover floors, furniture, fixtures and landscaping before work starts.

  2. Clean

    We wash exteriors. We wipe and degrease interior surfaces where needed.

  3. Repair

    Fill, skim, scrape and replace only what the quote says.

  4. Sand

    We sand edges and repairs so the coat grips and lies flat.

  5. Prime

    Bare, stained, glossy and repaired surfaces get the right primer.

  6. Caulk

    Gaps get sealed before topcoat.

  7. Two coats

    We apply two finish coats, by brush, roller or spray to suit the surface, in dry weather on dry surfaces.

  8. Cleanup and walkthrough

    Tape comes off, debris leaves and we walk the job with you.

See which line fits your house

Tell us the surface and the town. We recommend a line in the quote.

Call (231) 642-6282

Tell us about your project

Based in Traverse City

Written scope before any work

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